brand design/thesisproject.
Characters design
{bad} fears
{good} fears
FEAR OF
FAILURE
FEAR OF
CHANGE
MINDFUL
MENTAL
FORWARD
SAFETY
FOMO
FEAR OF
DEPENDENCY
MINDFUL
FEAR OF
UNKNOWN
FEAR OF
JUDGEMENT
In collaboration with ATS Milano
The Fearfluencers is a thesis project aimed at creating a brand that transforms fears into
tools for growth and awareness, promoting a healthy lifestyle. Through a series of unique
characters, fears are made fun and approachable, helping people overcome them to live
better.
Bringing ideas
to life.
Dare to Live Healthy
into the design:
FEAR OF FAILURE
Name: Failure
Shape:Broken or fragmented shapes, such as jagged
edges or shattered glass.
Symbolic Elements:Crumbling structure
Facial Expression:Downcast eyes, worried look
Color:Red — symbolizing danger or error
Bad fear
Good fear
Logo design
The name "The Fearfluencers" represents a family of
influencers, each embodying a different fear.
The "F" in our logo is the main element, able to show the
meaning of our brand.
{influencers} = using social media as the primary platform
Design elements
arms: design element of all character
+
symbolizes the act of ‘’embracing’’ fears.
logo animation
trademark
